Purpose: the $50 trillion business opportunity of the century

How the purpose economy is deploying the tools of capitalism to help solve massive global challenges and creating value in the process

Rafael Kaufmann
11 min readSep 10, 2021

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This is Part 2 of a 3-part series on the purpose economy. Check out Part 1.

In Part 1 of this series, I introduced the concept of the purpose economy as an alternative to the predominant paradigm of business, based on maximization of growth and profit for their own sake. I showed…

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